Management
Newtrax' management team are seasoned entrepreneurs and executives from the Canadian high-tech industry.
Alexandre Cervinka
Founder & CEO
Alex is an electrical engineer and has traveled to 100+ underground mine sites around the world to learn about the requirements and share his expertise in the design of underground communication and tracking systems for industrial automation and safety applications.
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Vincent Kassis
Co-Founder & VP Operations
Vincent is a graduate of McGill Engineering and has been managing the operations of high-tech ventures for more than 10 years.
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Serge Croteau
VP Engineering
Serge holds a MBA, is an embedded systems specialist and has been bringing award winning technological products to market for more than 15 years.
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Newtrax' advisory board serves as a sounding board, a think tank and a source of honest advice.
Bruno Lemelin
Bruno Lemelin, currently VP Sustainable Mine Development for SNC Lavalin, is a dynamic manager with a holistic vision of the mining industry. With more than 14 years of operational experience with the industry coupled with his academic credentials, Bruno aims at optimizing operations and project value with his business acumen, his sustainable development skills. He has a strong background in building corporative strategy and in establishing constructive stakeholder relationships.
Robert Brouillette
Mr. Brouillette is a lawyer, a civil engineer and an accredited trademark and patent agent in Canada and in the US. He is also a Certified Licensing Professional (CLP). He began his career with Ogilvy Renault in 1977, then founded BCF in 1992 and Brouillette & Partners, a Law/Patent and Trademark firm focussing on Entrepreneurs and Innovators, in 2005. He has become a leading Canadian expert in the fields of intellectual property, direct sales and technology law (The Best Lawyers in Canada).
He is currently a member of the board of directors or advisory committee of a number of companies including: Iweb Group Inc., Investissements Mondias Inc., Leddartech Inc., Newtrax Holdings Inc. and Simsmart Technologies Inc. He was a member of the board of directors of Hydro-Quebec between 1998 and 2001 and of Hydro-Quebec Capitech and Hydro-Quebec Industech between 2001 and 2007. He is a member of the board of directors of Anges Québec and Capital 16 (two angel investor groups) and has invested as an angel investor/mentor in a number of start-ups.
Sven Borgstrom
Mr. Borgström, a native of Sweden, has held a variety of senior technical and executive positions within the global telecommunications industry over the past 35 years. He gained experience with both equipment suppliers and service providers at large and small companies such as Ericsson, Rogers, Telesystem International Wireless (TIW) and Cilys.
Most recently, Mr. Borgström has dedicated his time to assist small high-tech companies like Newtrax to grow through the different phases of their development. During his career, Mr. Borgström has served as a director of various public and private companies.
