Newtrax Announces Appointment of Craig Banks as Vice President, Canada & USA

Newtrax is pleased to announce the appointment of Craig Banks as Vice President, Canada & USA effective immediately.

In his expanded role, Mr. Banks is responsible for developing and executing sales strategies to sustain Newtrax’s continuing growth, while also managing all aspects of the region’s services and support needs.

“Craig’s proven leadership abilities and track record of successfully implementing large scale sales initiatives means that we are ideally positioned to meet the evolving demands of the mining safety and productivity marketplace,” said Alexandre Cervinka, President & CEO, Newtrax.

Craig adds, “This is a critical point in the company’s history and I am excited to assume these additional responsibilities to bring the Canada & USA region to the next level of growth.”

Craig comes to Newtrax with over 10 years of experience within the software and mining industries in leading global companies, with an MBA from the University of Queensland with Honours.

In his previous roles at Dassault Systèmes, Craig led the sales and technical services of the East Asia territory as well contributed to product development by serving as a mining industry adviser to DS Natural Resources R&D teams.