Newtrax believes the future of mining is underground, not only because metals and minerals close to the surface are increasingly rare, but because underground mines have a significantly lower environmental footprint.
To accelerate the transition to a future where 100% of mining is underground, Newtrax eliminates the current digital divide between surface mines and underground mines.
To achieve this goal, Newtrax integrates the latest Internet-of-Things and Analytics technologies to monitor and provide insights on underground operations, including people, machines and the environment.
The end result is significantly better productivity, operational efficiencies, and safety.
As a learning organization in a fast-paced global industry, our most precious asset is our employees and our guiding values are:
- Health & Safety
- Work-Life Balance
- Team Diversity
- Continuous Improvement
- World class in everything we do
- Global Competitiveness, without compromising on Sustainability
If our beliefs and values match your own, please reach out to find out more about job openings in our team. We are always on the lookout for talented people who are passionate about making a difference.
Founder & CEO
Alexandre Cervinka is an engineer specialized in the Internet of Things (IoT) with extensive first-hand experience in the design and ROI analysis of electronic safety, productivity and analytics solutions for 200+ underground hard rock mine sites around the world.
Co-Founder & Executive Vice President
Vincent is a graduate of McGill Engineering and has been managing the operations of high-tech ventures for more than 10 years.
VP Product Strategy
VP Canada & USA
With 10 years of experience within the software and mining industries in leading global companies, Craig also completed an MBA from the University of Queensland with Honours, and holds a Bachelor of Earth Sciences degree with a minor in Mechanical Systems Engineering.
VP Latin America
Steph is a mining engineer passionate about technology and he has been successfully designing, implementing and supporting integrated systems for underground safety and automation applications for the past 20+ years.
VP Russia & CIS
Olga comes to Newtrax with over 14 years of experience within the software and mining industries in leading global companies. In her previous roles at Dassault Systèmes, she led the sales and technical services of the Russian territory and contributed to growing the business.
VP Asia-Pacific (APAC)
Simon Waghorn holds a Master of Engineering degree from Loughborough University of Technology. Over his 25 year career, he has worked for many global organisations including Dassault Systemes and has gained significant experience within the mining industry.
Serge holds a MBA, is an embedded systems specialist and has been bringing award winning technological products to market for more than 15 years.
VP Quality Assurance
Michel brings 25 years of experience in the fields of Artificial Intelligence, software development, process improvement, quality assurance and electronics manufacturing. Michel holds a Masters degree in Mathematics and he's a PhD candidate in Engineering.
Global Support Manager
Martina has a Masters degree in geology from Johannesburg University in South Africa. She has more than 10 years’ experience in providing technology solutions to the mining industry and is passionate about making our clients successful.
Cynthia graduated from McGill University with a degree in Marketing Management. She has worked for B2B engineering and high-tech companies for over 5 years and specializes in Digital Marketing and Brand Management for niche industries.
Luke Clements brings to Newtrax over 20 years of experience introducing new technologies in underground hard rock mines around the world. Luke started a degree in Engineering at Victoria University and has become a specialist in Automation and Mobile Equipment Telemetry over the years.
Directors & Advisors
Mr. Brouillette is a lawyer, a civil engineer and an accredited trademark and patent agent in Canada and in the US. He began his career with Ogilvy Renault in 1977, then founded BCF in 1992 and then Brouillette & Partners in 2005, a Law/Patent and Trademark firm focusing on Entrepreneurs and Innovators.
Larry brings 35 years of experience in hard rock mining operations, engineering, planning and technology introduction. Most recently Larry was Senior Director of Newmont’s Mining Technology group where he led projects in new technologies like autonomous mining, mechanical excavation systems and complex optimization software.
Derek Proudian is a Silicon Valley venture investor, start-up CEO, and entrepreneur. Derek has held CEO roles at five venture-capital backed companies, including Zip2 (Elon Musk’s first company) which Derek sold to Compaq for over $300 million.
Charles has 13 years Private Equity experience at Partner level working actively with management teams on financings, restructurings and marketing. He has an MBA (HJ Heinz Scholar 1991), is a Senior Fellow of the Financial Services Institute of Australasia and a FAICD.
Ken served as Founding Managing Director of the MIT Entrepreneurship Center from 1996 to 2009. Ken was appointed to the recently-created National Advisory Council on Innovation & Entrepreneurship by Secretary Locke and President Obama, and is a member of the Council on Foreign Relations.